The process of obtaining hyperlinks from other online business websites is known as link building or building backlinks. A backlink is how potential customers navigate between web pages on the internet. These backlinks are used by the major search engines to crawl the internet. They will crawl between different online business websites as well as between the individual web pages of a particular online business website.

While there are various methods used for building backlinks, and vary in difficulty, SEO (Search Engine Optimization) experts tend to agree that building backlinks is one of their most difficult parts of their jobs. Most SEO experts spend most of their time trying to do it well. That is the reason that if online business owners can master the art of building high-quality backlinks it put you ahead of both the competition and other SEO backlink builders. Improving social metrics and backlinks are necessary for all online business websites who want to be competitive in the SERP (Search Engine Results Page).

While Google currently use over 200 metrics in their algorithm for ranking online business websites, Backlinks are still one of the most important metrics to maximize the visibility of any online business website.

Linkhelpers will help develop the content and marketing strategy to provide the reasons to obtain those backlinks. A successful SEO campaign will pass weight to the online business website to improve rankings, improve relevancy, increase rand awareness and referral traffic by potential customers, build relationships.

The link building service by Linkhelpers will provide the basic element of our SEO efforts. WE have a creative link building team that will help online business owners define their link building goals, identify the key influencers and audiences for the specific industry and develop a strategy to attract them through outreach, PR (public relations), and content.

Linkhelpers will work alongside PR, creative and marketing teams and use external and internal content that will provide an integrated agency approach.

Prior to moving on to backlink building, Linkhelpers will usually recommend a review of the online business website’s existing backlink profile. Linkhelpers frequently learns find unnatural and manipulative and backlink from work that was done in the past. Sooner or later poor backlinks will cause problems for the online business website and the owner.

Compelling content is of paramount importance for any marketing campaign. Linkhelpers has a team of creative content writers. In addition to content writers, Linkhelpers content development team also developers, and designers who will manage every aspect of the entire content production process.

Linkhelpers also has online PR consultants that have contacts with influencers, journalists, bloggers, and key publishers in many different sectors and industries all around the world. Se people help to develop the PR strategies that work online that will attract backlinks. We understand the power of a personal and highly targeted communications.

Linkhelpers has creative in-house writers who help to create accurate content that will have talking about the brand and will invoke emotion. Linkhelpers also has access to numerous freelancer writers that have various expertise in many different sectors.

Linkhelpers believes in developing edgy content that pushes boundaries. Our design and development team truly enjoy creating truly stellar content regardless if it’s games, quizzes, or interactive content.

Linkhelpers have a considerable amount of experience creating especially edgy content that gets people talking. It is also important to communicate with communities and targeted audiences on their own platforms, while the search engines are still learning how to incorporate social signals into their algorithms.

After the major search engines have crawled the web pages on the internet, they can extract the content of those pages and provide it to their indexes. Therefore, they can decide if they believe that a web page is of high enough quality to be ranked high for the relevant keywords. When they are determining this, the major search engines aren’t only simply looking at the content of the web page, they are also looking at the number of backlinks pointing to that web page from external online business websites and the quality of those external websites. Usually, the higher the quality online business websites that are linked to original onsite business website the more likely that online business will rank higher in the search results.

In the late 1990’s, using backlinks as a ranking factor contributed considerably to permitting the major search engines to start dominating search engine marketing. PageRank, which is used by Google is used to determine the quality of a web page and is partially based on the amount of backlinks that point to that web page. Then this factor was partially used for the overall search engine ranking algorithm and became a great metric because it was an excellent way to determine the quality of a web page.

Backlinks are an important part of a successful SEO campaign. They will increase the PageRank of any online business website, which means increased customers, sales, and ultimately overall revenue.

Backlinks are very important for successful SEO (Search Engine Optimization). Therefore, link building needs to definitely be part of SEO strategy for any online business website, without doubt. However, more importantly, link building also needs to be part of growth strategy for that online business website. Backlinks should directly generate traffic to the online business website.

Backlinks will help web pages on an online business website to rank higher on the SERPs (Search Engine Result Pages). However, backlinks do much more than that. Backlinks will also help to provide additional referral traffic from potential customers to any online business website. It is important to remember that when developing strategy, that the reason backlinks were invented to send potential customers to some web pages that they also might enjoy. Backlinks should be used as a strategy for the growth of the potential customers of online business website. Backlinks should be placed on online business websites that will actually generate traffic to the original online business website.

If online business owners want their number of potential customers to increase that online business owner how to find new potential customers or expand the number of their current potential customers. To do this, two thinks need to be done; What does the ideal audience of potential customers look, and who the current audience of potential customers. For instance, Linkhelpers started out with an audience that primarily consisted of online business website developers. However, at Linkhelpers, while maintaining our original audience of developers, we wanted to reach an audience that consisted of a more general group of WordPress users. We rewrote adapted our content to this new group of people. However, backlinks from other online business websites to our new content was important in order to reach these new audiences. It is also important to know the audience by researching that audience.

Once the online business owner has a clear picture of the current and desired audience in mind, the online business owner can make a list of online business websites that could possibly help to reach these new audiences. Finding those online business websites that already appeal to the desired audience. Backlinks from these online business websites could help the online business owner reach new audiences of potential customers.

However, it is very important for the content to be stellar so that the other online business websites will to link to the content on the original online website. More importantly, the content needs to appeal to the audience of potential customers for the original online business website. This content needs to be well-written and well-structured.

For those online business owners who can write a great blog post, they should write their strategy for growth. Select websites a list that might link to their written article. If online business owners write about niche topics, the number of online business websites should be linked to their blog post. They should try to locate those online business websites that really fit the specific subject of their article or blog post. The online business owners’ websites will probably be anxious to link, since their blog post will really fit their content. Most importantly, potential customers that will visit their website by following that link should certainly be interested in the topic of their article, which will increase the chances of recurring visits and converting potential customers into paying customers.

Finding online business owners’ websites that fit the niche content should be accompanied by writing content. Online business owners should contact the online business owners’ website that they want to link to their online business website. Online business owners should tell them about the product, content, or service and ask the other online business owners to link to it. Most online business owners would be glad to write about the original online business owners services or product. The best way to contact these other online business owners is by a phone call or Twitter. Do not send automated email, but rather contact them in a personal way.

If the online business owners’ content is well-structed and original they will be able to use backlinks to reach new potential customers through social media. Another great wat to get exposure for online business owners articles is Facebook. Many other online business owners will share their articles, and some additional backlinks will surely follow.

Bringing new potential customers and converting them to paying customers should always be the primary means of a successful link building strategy by having them read the content of their article. This will also produce a higher ranking on the major search engines. Link building strategy is the best way to attract new potential customers to any online business website. By using a good link building strategy, online business owners with increase the number of potential customers to their online business websites and increase the number of potential customers who are converted to paying customers and increase sales and incoming revenue.

In the U.S. alone there were over 12 billion searches on the internet searches conducted every month. Some 33% out of those 12 billion internet searches for each search term went to Google’s top ranked organic search result.

Online business owners would be smart to improve their search engine ranking for relevant keywords. However, that can be easier said than done continually changing algorithms and rules. But it is necessary to obtain that top spot on the SERP (Search Engine Results Page)

Fortunately, SEO (Search Engine Optimization) is easier than ever as the result of the latest updates to the algorithm by Google. In order for online business owners’ websites to rank above their competitor’s online business website, great content is a must.

Connecting information to potential customers is the entire purpose of search engines. The major search engines will scour the internet whenever a protentional customer searches for a service or a product in order to find the most relevant content and information available.

The major search engines, such as Yahoo, Bing, and especially Google are determining the benefit, relevance, and quality of the content and other information on a particular online business website and will then rank that online business website accordingly.

Google depends on its search algorithms to rank, analyze, and scan all of the content internet for specific search term. Where a particular web page or blog post ranks is determined by these behind-the-scenes calculations.

However, terms such as relevance and quality are rather subjective. To overcome this, the major search engines uses heuristic metrics to provide a close approximation of quality. This approximation is close but not perfect.

Keywords and backlinks are the most well-known of these metrics. However, Google has included a variety of metrics into its analysis, over the years. Some of these metrics include content length, content freshness, italic and bold words, ALT and <H> tags, backlink quality, which is determined by PageRank, backlink quantity, meta descriptions, Anchor text, and keyword density. However, the problem with this approach is that it can be manipulated.

Some SEO companies began to determine some of the factors that informed the major search engine rankings. As a result, it became possible to intentionally alter content to manipulate this system. Paid blogging networks, backlink manipulation and paid keyword stuffing were all methods that were successfully used undermine the algorithm by Google. This resulted in online business websites with poor quality content to be ranked higher than they should have been.

The major search engines, especially Google began updating its search algorithms constantly, in order to fight back. As their search engine technology has become more powerful, their list of quality metrics has become more complex and diverse. As the result the algorithms are more difficult to manipulate and more accurate.

There have been hundreds of updates, the most notable of which being Pigeon, Hummingbird, Penguin, and Panda. In 2011, the Panda update was released by Google, which penalized unoriginal and short content. In 2012, the Penguin update was introduced, which singled out online businesses that purchased backlinks and/or manipulated their content or websites. In 2013, the Hummingbird update was introduced, which improved the way that the major search engines, which determined the relationship between results of a search and the keywords. In 2014, the Pigeon update was introduced which improved search ranking based on location.

Into 2015 and later, two of the biggest algorithm changes to date were introduced:

1. The main search metric was changed to include verifiable and accurate backlinks.
2. As the major search engines slowly move towards continuous updates, future algorithm changes will happen more often, and with less fanfare.

The results of these and future updates by the major search engines is that searches will more closely mirror what the potential customers is searching for by identifying the most helpful and relevant content. This means that it will be more difficult to manipulate the search engines algorithm by making these algorithms increasingly more complex. However, it also means that the best possible content that is available will have a better chance than ever to rank highly, simply by using good content.

Rather than of obsessing over backlinks and keywords, online businesses should concentrate on providing great content. This content needs to provide real value by trying to solve problems in the real world for prospective customers. This content also needs to be comprehensive. It should be as up-to-date as possible, well researched, accurate, and as complete as possible. Reputable sources should be cited.

Improving the search engine ranking of an online business website has never been easier. Rather than writing specifically for the major search engines, write specially for the potential customer. The result of earning the trust of potential customers, educating potential customers, and improving their internet experience, the search engine ranking of that online business website will increase dramatically. The reason for this is that if the content impresses potential customers it will also impress the major search engines.

In 2018, building backlinks is the process of gaining links on other online business websites. Naturally earned backlinks will directly improve the reputation of any online business website and where it ranks on the major search engines such as Google.

Online business owners shouldn’t attempt building backlinks until that have first dealt with the inevitable quality issues on their online business website. If the online business website content isn’t attracting organic social shares or links, and in the long run, unnatural links will not be of any help.

Currently, Google will discount and discard many backlinks to many online business websites, particularly those that have low quality backlinks, and it will take much longer to see the effects of some kinds of link building.

Google actively ignores low quality backlinks and will penalize real time spamming activity by using manual actions while rewarding high quality backlinks. Therefore, before building backlinks, the content on the online business website should be evaluated and improved as necessary.

While there are some backlink building techniques that are classified legitimate or white hat many are considered illegitimate or black hat. Such black hat link building methods are labelled webspam according to Google’s Webmaster Guidelines.

Off page SEO that includes backlink building, can be risky. The suggested reason for this is that Google has equated backlink building with webspam. However, not all backlink building is webspam and building backlinks remains an incredibly important aspect of SEO. High quality backlinks aren’t isolated from a high quality online business website, service, or product.

Any online business owner who want to build backlinks should review their top competitors’ backlinks. This can help- determine they have managed to obtain any extremely high quality back and determine how it was obtained and if it can be replicated.

Online business owners should look on competitor’s online business websites for evidence of high quality content marketing and then identify the top assets that are linkable in the niche and who links to them. This information is useful to emulate or learn from successful competitor backlink building strategies.

Online business owners should never engage in any low-quality SEO methods. There is no way of knowing if those back are devalued or disavowed. It simply isn’t worth the risk of being penalized by Google. However, it is important to determine out what web pages on the competitors’ online business websites are driving the backlinks links that website. The idea is to identify very best links the competitor has obtained. This is just one aspect of successful SEO currently known as competitor analysis.

The best and most legitimate backlink building strategy is content marketing. This method can be used to build backlinks to the online business website. It is virtually risk free and very easy. By simply generating content on the online business website will naturally create backlinks to the online business website if the content is relative and resonates with potential customers.

Combined with actively promoting the content to other online business owners who might link to the content along with content marketing is a very powerful backlink building strategy. This content needs to be original but the subject matter doesn’t have to be original. The more content on the online business website, the more likely potential customers will link to it, sooner or later.

In depth, high quality is always going to get shared or linked to on social media, if it’s presented slightly more interesting and different. Once enough backlinks are obtained and the online business website is ranked on the first three pages of the search engine, more natural links will surely follow.

Online business owners should ask themselves what do people want to know about the industry or products, and not simply about the online business. That content should be added to the online business website.

It is much easier to obtain backlinks by having content on the online business website. It is important to remember that Google is in the business of rewarding uniqueness. The kind of content that will rank on Google is relative, informative, and interesting.

It should be noted that in the last two years Google changed Google Penguin to ignore backlinks, as opposed to penalizing the online business website. However, if the Google algorithm flags the content as spam, there is the continuing threat of a manual action. This perceived risk of this negative SEO has resulted in the reduction of the number of violations but it is remains a very real threat.

The current negative SEO efforts now look nearly indistinguishable from acceptable genuine link building efforts of only a few short years ago. However, the point is that negative SEO efforts want to make it look like the online business owners built the backlinks themselves and when they submitted to Google the following month the online business will get penalized for a year. The overall effect has been to significantly reduce that number of bad backlinks.

However, the fact is that if the link builder puts sufficient effort into creating a unique offering, the online business website can still gain increased traffic by potential customers as well as top rankings,

The internet has become the most used technology to share digital information, since it was introduced to the world. Information can be sent to everybody including strangers and family members. It has been estimated that over three billion people are now using the internet, and, every day that number is increases exponentially. The internet is becoming ever more important asset to any online business trying to reach new customers.

A search engine is something like a concierge service at a hotel. If the guest is new to a region, the guest would visit concierge desk to ask for information. Then, the concierge would give guest to his reliable information to give the guest the best results. Search engines work the same way. Search engines will search the internet for information that best relate to the inquiry or question being asked. It is important to use SEO (Search Engine Optimization) strategies in order make any particular online business stand out amongst other online business websites because there are literally billions of online business websites on the internet.

SEO is the internet marketing industry term for creating strategies to help a particular online business website rank higher on the major search engines such as Yahoo, Bing, and especially Google.  There are various determining factors for search engines to determine where a certain online business website ranks amongst the others for a particular keyword, when it comes to generating online or digital marketing online leads for any online business. These strategies include schema, link building, image optimization, keyword optimization and others. Out of all of these strategies, link building is becoming ever more helpful when determining the rankings of the major search engine rankings of a certain online business website since it gives more authority to an online business website that is a well-known and reputable online business website.

The design of a web page design requires a in depth understanding of the online business owner’s requirements as well as the various platforms on which potential customers will view the web page. In order to adequately serve these requirements web page designers have understand the best way to approach the various parts of a web page, including backgrounds, footers, sidebars, content areas, navigation and the header. It is important for the web page designer to consider if and how to implement these elements, regardless of the web page layout or the planned approach.

It is critical when determining how to design a web page, to consider all possible users, including those who aren’t familiar with the current technology. The conventions used in webpage design should cater to the requirements of the people who are familiar with viewing organized document titles that are neatly tabbed folders in a file cabinet or reading newspapers.  The design of a good web page design is entirely determined by the way the potential customer interacts with the design. Potential customers have to find the online business website attractive enough to stay, and they must also be able to navigate and utilize the online business website easily and rapidly, or they won’t come back.

The layout of a web page requires creating the basic elements that orient potential customers and help them find whatever they are looking for. This is true from header to footer and everything in between. A proper header will ground the potential customer and establish the brand, frequently presenting a clear call to action. The featured area on a web page might offer an interesting point that takes up a considerable amount of space on the homepage and includes clear, large text and vibrant, bold images.  Content is most important since potential customers spend the majority of their time on a website perusing the content. It is important for the webpage designer to help potential customers relate with all of these elements better by designing a layout for the web page that is effective. It is also critical to select the right layout is crucial since it is the layout that will determine the potential customer interacts with the online business website, regardless that’s on a desktop or laptop monitor, a mobile phone, or a tablet. On most laptop or desktop computer monitors, studies have been conducted about eye tracking that have shown that people view web pages from top to bottom and from left to right. On these platforms it is important to accommodate the potential customer’s requirements. The layout of the web page needs to present all of the most important information in the first half of the web page. This will help the potential customer identify the hierarchy of information on the page and locate the content being sought.

A design of a web page will be most successful when it appeals to those potential customers who have little understanding of computers. These potential customers must be able to navigate the layout of the web page. The web page should also feature carefully created themes that will help to make the content stand out. Linkhelpers will intelligently optimizes content so that it looks great on a mobile phone, tablet, laptop, or desktop.