Link Building Services and Search Engines

Two Men Leaning in Table

The process of obtaining hyperlinks from other online business websites is known as link building or building backlinks. A backlink is how potential customers navigate between web pages on the internet. These backlinks are used by the major search engines to crawl the internet. They will crawl between different online business websites as well as between the individual web pages of a particular online business website.

While there are various methods used for building backlinks, and vary in difficulty, SEO (Search Engine Optimization) experts tend to agree that building backlinks is one of their most difficult parts of their jobs. Most SEO experts spend most of their time trying to do it well. That is the reason that if online business owners can master the art of building high-quality backlinks it put you ahead of both the competition and other SEO backlink builders. Improving social metrics and backlinks are necessary for all online business websites who want to be competitive in the SERP (Search Engine Results Page).

While Google currently use over 200 metrics in their algorithm for ranking online business websites, Backlinks are still one of the most important metrics to maximize the visibility of any online business website.

Linkhelpers will help develop the content and marketing strategy to provide the reasons to obtain those backlinks. A successful SEO campaign will pass weight to the online business website to improve rankings, improve relevancy, increase rand awareness and referral traffic by potential customers, build relationships.

The link building service by Linkhelpers will provide the basic element of our SEO efforts. WE have a creative link building team that will help online business owners define their link building goals, identify the key influencers and audiences for the specific industry and develop a strategy to attract them through outreach, PR (public relations), and content.

Linkhelpers will work alongside PR, creative and marketing teams and use external and internal content that will provide an integrated agency approach.

Prior to moving on to backlink building, Linkhelpers will usually recommend a review of the online business website’s existing backlink profile. Linkhelpers frequently learns find unnatural and manipulative and backlink from work that was done in the past. Sooner or later poor backlinks will cause problems for the online business website and the owner.

Compelling content is of paramount importance for any marketing campaign. Linkhelpers has a team of creative content writers. In addition to content writers, Linkhelpers content development team also developers, and designers who will manage every aspect of the entire content production process.

Linkhelpers also has online PR consultants that have contacts with influencers, journalists, bloggers, and key publishers in many different sectors and industries all around the world. Se people help to develop the PR strategies that work online that will attract backlinks. We understand the power of a personal and highly targeted communications.

Linkhelpers has creative in-house writers who help to create accurate content that will have talking about the brand and will invoke emotion. Linkhelpers also has access to numerous freelancer writers that have various expertise in many different sectors.

Linkhelpers believes in developing edgy content that pushes boundaries. Our design and development team truly enjoy creating truly stellar content regardless if it’s games, quizzes, or interactive content.

Linkhelpers have a considerable amount of experience creating especially edgy content that gets people talking. It is also important to communicate with communities and targeted audiences on their own platforms, while the search engines are still learning how to incorporate social signals into their algorithms.

After the major search engines have crawled the web pages on the internet, they can extract the content of those pages and provide it to their indexes. Therefore, they can decide if they believe that a web page is of high enough quality to be ranked high for the relevant keywords. When they are determining this, the major search engines aren’t only simply looking at the content of the web page, they are also looking at the number of backlinks pointing to that web page from external online business websites and the quality of those external websites. Usually, the higher the quality online business websites that are linked to original onsite business website the more likely that online business will rank higher in the search results.

In the late 1990’s, using backlinks as a ranking factor contributed considerably to permitting the major search engines to start dominating search engine marketing. PageRank, which is used by Google is used to determine the quality of a web page and is partially based on the amount of backlinks that point to that web page. Then this factor was partially used for the overall search engine ranking algorithm and became a great metric because it was an excellent way to determine the quality of a web page.

Backlinks are an important part of a successful SEO campaign. They will increase the PageRank of any online business website, which means increased customers, sales, and ultimately overall revenue.

Link Building Service and ROI

People Gathering during Sunset

In order to be ranked high by the major search engines such as Yahoo, Bing, and especially Google, a link building service is required in order to increase ROI (Return on Investment). Linkhelpers has been helping online businesses increase traffic by potential customers to online business websites, drive brand awareness, and develop external content and quality backlinks since 1995. Linkhelpers uses proven SEO (Search Engine Optimization) backlink building practices that will provide increased online authority and drive any online business website to the top of the SERP (Search Engine Results Page). Some of the tactics Linkhelpers use include: real guest posting, visual graphic creating and promotion, link earning scholarship programs, publisher outreach, influencer engagement, and content marketing. An online business owner who is spending money to hire a backlink builder, has every right to ask what the ROI might be for service or strategy the link builder recommends for use.

Link building is essential for a successful search engine optimization campaign and backlinks are a crucial part of search engine ranking algorithms. However, not all links have equal value. It takes a long-term ranking strategy that will prioritize targeted promotion, strategic distribution, and great content to develop high impact natural backlinks. Together, these tactics don’t simply build backlinks, but they also earn them by providing real value to potential customers. An online business can experience the powerful results that will improve the ranking by the major search engines and increase ROI through the use of earning natural backlinks with proven tactics.

Compared to some other market activities there are specific challenges unique to link building and increased ROI. However, measuring how much link building improves ROI is difficult. One reason that it is so difficult to measure ROI is that there are many different ways to measure it, depending on the specific goals desired for any particular backlink building project. Selecting the wrong metric can result it being nearly impossible to trace the ROI back to dollar value, although it may be possible to assign some random number to the ROI.

In addition, it is also nearly impossible to determine the failure or success to any particular backlink building project. The question is does the backlink builder or the content earn the backlink. If the backlink builder is being measured on the success or failure of obtaining backlinks is only based on the new backlinks that are gained, they will naturally go after the more difficult of the easiest backlinks to obtain. This will be done solely to meet the numbers that they are being paid to meet. If the content can’t attract the higher value backlinks, the backlink builder might have to go after higher value backlinks. The backlink builder shouldn’t be held responsible for content failure. The end result/unintended consequence is a great gray area of mediocre backlink builders and backlinks.

There aren’t many obvious metrics for ROI. Although it is ever-changing, improvement is the search rankings by the major search engines is one. The online business website might be ranking high as the result of spammy tactic that the online website backlink builder is using. Another metric that is sometimes used to measure ROI is the number of backlinks. However, it is quality and not quantity that makes the difference. The only reason this tactic is usually used is to justify have a number that can be attached to the cost of the project.

The truth of the matter is that backlinking isn’t as important as ROI. A high ranking by the major search engines is irrelevant if it is associated with a low ROI. For example, and online business website that is ranked 2nd with $20,000 a month in sales while an online business website that is ranked 4th has $13,000 a month in sales. An online business website that specializes in content and monetizes through ad clicks, wants additional backlinks so that the online business website to obtain additional traffic by potential customers will leave by means of backlinks in order to increase the ROI. It’s rather ironic that online business owners work incredibly hard to get potential customers to the online business website, just to have them leave the online business by means of the right backlink.

In these cases, online business owners don’t want their content to be too compelling, since their potential customers won’t leave it. This could be called a revolving door backlink building scenario. The key to increased ROI is to ensure that the potential customer leaves at exactly the right place and time. This is where an ad backlink might come in handy.

Online business owners who want to find additional to measure their ROI based on backlink realize just how challenging this can be. Because most online business owners enter into backlink building mode as the result of the desire to rank higher by the major search engines. However, this doesn’t necessarily mean if the online business website doesn’t rank higher by the major search engines that the backlink building process was a failure.

Link Building Strategy

Group of People Sitting on White Mat on Grass Field

Backlinks are very important for successful SEO (Search Engine Optimization). Therefore, link building needs to definitely be part of SEO strategy for any online business website, without doubt. However, more importantly, link building also needs to be part of growth strategy for that online business website. Backlinks should directly generate traffic to the online business website.

Backlinks will help web pages on an online business website to rank higher on the SERPs (Search Engine Result Pages). However, backlinks do much more than that. Backlinks will also help to provide additional referral traffic from potential customers to any online business website. It is important to remember that when developing strategy, that the reason backlinks were invented to send potential customers to some web pages that they also might enjoy. Backlinks should be used as a strategy for the growth of the potential customers of online business website. Backlinks should be placed on online business websites that will actually generate traffic to the original online business website.

If online business owners want their number of potential customers to increase that online business owner how to find new potential customers or expand the number of their current potential customers. To do this, two thinks need to be done; What does the ideal audience of potential customers look, and who the current audience of potential customers. For instance, Linkhelpers started out with an audience that primarily consisted of online business website developers. However, at Linkhelpers, while maintaining our original audience of developers, we wanted to reach an audience that consisted of a more general group of WordPress users. We rewrote adapted our content to this new group of people. However, backlinks from other online business websites to our new content was important in order to reach these new audiences. It is also important to know the audience by researching that audience.

Once the online business owner has a clear picture of the current and desired audience in mind, the online business owner can make a list of online business websites that could possibly help to reach these new audiences. Finding those online business websites that already appeal to the desired audience. Backlinks from these online business websites could help the online business owner reach new audiences of potential customers.

However, it is very important for the content to be stellar so that the other online business websites will to link to the content on the original online website. More importantly, the content needs to appeal to the audience of potential customers for the original online business website. This content needs to be well-written and well-structured.

For those online business owners who can write a great blog post, they should write their strategy for growth. Select websites a list that might link to their written article. If online business owners write about niche topics, the number of online business websites should be linked to their blog post. They should try to locate those online business websites that really fit the specific subject of their article or blog post. The online business owners’ websites will probably be anxious to link, since their blog post will really fit their content. Most importantly, potential customers that will visit their website by following that link should certainly be interested in the topic of their article, which will increase the chances of recurring visits and converting potential customers into paying customers.

Finding online business owners’ websites that fit the niche content should be accompanied by writing content. Online business owners should contact the online business owners’ website that they want to link to their online business website. Online business owners should tell them about the product, content, or service and ask the other online business owners to link to it. Most online business owners would be glad to write about the original online business owners services or product. The best way to contact these other online business owners is by a phone call or Twitter. Do not send automated email, but rather contact them in a personal way.

If the online business owners’ content is well-structed and original they will be able to use backlinks to reach new potential customers through social media. Another great wat to get exposure for online business owners articles is Facebook. Many other online business owners will share their articles, and some additional backlinks will surely follow.

Bringing new potential customers and converting them to paying customers should always be the primary means of a successful link building strategy by having them read the content of their article. This will also produce a higher ranking on the major search engines. Link building strategy is the best way to attract new potential customers to any online business website. By using a good link building strategy, online business owners with increase the number of potential customers to their online business websites and increase the number of potential customers who are converted to paying customers and increase sales and incoming revenue.

 

 

SEO Banklinks and Legitimacy

Three Men Standing While Laughing

A backlink is a link to an online business owner’s website, content or social websites when the brand of the online business website is mentioned by a third-party. The quality of these backlinks will depend on the domain authority of the referring website and how they are structured.

Legitimate backlinks remain the most effective SEO (Search Engine Optimization) method to gain increased search engine traffic by potential customers and increase the search engine rankings of any online business website. Although many SEO experts espouse that the creation of great content is the best way to increase traffic by potential customers, the fact is that content alone rarely works. Good content should always be complemented by quality SEO backlinks.

Because legitimate backlinks are still the best way to rank high in the SERPs (Search Engine Results Pages), the next question is how to obtain legitimate backlinks without resorting to such black hat methods as purchasing back links?

HARO (Help a Reporter Out) is basically a service that connects one content provider to an expert.  The reason for this is that usually, reporters will cite their sources, and if an online business owner becomes their source, that online business will almost certainly get a free backlink or a mention from a reputable online media website.

Another way to obtain a backlink is to search content using topic resources, link roundups and good articles on the topic and then suggest that particular online website to the author of the article. A few years ago, this technique was made very popular.

After the articles are located that complement the online business website, simply contact the author and suggest the original online business website. This can be accomplished by any method including a quick phone call, email, Facebook, or Twitter.

Online business owner can also become guest authors on several websites such as All Business, Forbes as well as one on popular blogs as well. However, it is important to stick to the relative niches. It is also important to write in their niche that are helpful to their potential customers.

After the appropriate blogs are located the next step is to contact the authors and ask to write for them. For those online business owners who have previously written other blogs, show those backlinks to the editors of blogs. When some appropriate pages are located, contact the webmaster or author and recommend the link to the online business website.

Answering Questions on Q&A websites might not necessarily result in high quality backlinks, the will be legitimate and decent. While some of these backlinks might be no-follow links, they will still have considerable impact on the overall SEO success and strategy of the online business website. With Yahoo Answers, the backlinks that are initially posted will be no-followed until a decent reputation is built and points are gained.

Before Quora was introduced, Yahoo Answers was the most popular Q&A website. Although at the time it was   useful, it still had some spam and some of the questions weren’t necessarily answered by experts. Regardless, Online business owners can start answering questions immediately. It is simply a matter of searching for niche topics that the online business owner can answer. However, outrageously old questions shouldn’t be answered unless they have not been answered to date.

One of the most popular and well-respected Q&A websites that usually has answers provided by experts in their respective niches is Quora and is much the same as Yahoo answers. The online business owners are experts in their niche, which is why they can answer any questions that the users might have. Register an account and fill out your profile completely and then search for topics that are in your niche that the online business can provide a good answer for.

With any Q&A website online business owners can search for broken links in your niche and recommend their back link as a replacement. This method will yield mixed results since it is usually not easy to find broken backlinks unless it is for a very popular niche.

When the online business owner finds some web pages that seem to be a good candidate for the online business owners’ website backlink, then next step is to contact the author or webmaster and suggest your backlink

For any Q&A websites the online business owners should register and contribute by providing answers to the questions that their users have. Some of the questions will be niche specific, and these questions should be left alone unless the online business owner is an expert in that niche.

Brand awareness is driven by public awareness in the socially connected world of today. Brand awareness is more important to online businesses and driven by public social media, content marketing, and relations.

Legitimate SEO backlinks can be located in numerous places. By performing proper SEO, the amount of traffic by potential customers will increase, sales will increase, and the online business owner’s revenue will also increase.

 

 

SEO Backlinks and Google Website Ranking

Free stock photo of people, men, women, happy

In the U.S. alone there were over 12 billion searches on the internet searches conducted every month. Some 33% out of those 12 billion internet searches for each search term went to Google’s top ranked organic search result.

Online business owners would be smart to improve their search engine ranking for relevant keywords. However, that can be easier said than done continually changing algorithms and rules. But it is necessary to obtain that top spot on the SERP (Search Engine Results Page)

Fortunately, SEO (Search Engine Optimization) is easier than ever as the result of the latest updates to the algorithm by Google. In order for online business owners’ websites to rank above their competitor’s online business website, great content is a must.

Connecting information to potential customers is the entire purpose of search engines. The major search engines will scour the internet whenever a protentional customer searches for a service or a product in order to find the most relevant content and information available.

The major search engines, such as Yahoo, Bing, and especially Google are determining the benefit, relevance, and quality of the content and other information on a particular online business website and will then rank that online business website accordingly.

Google depends on its search algorithms to rank, analyze, and scan all of the content internet for specific search term. Where a particular web page or blog post ranks is determined by these behind-the-scenes calculations.

However, terms such as relevance and quality are rather subjective. To overcome this, the major search engines uses heuristic metrics to provide a close approximation of quality. This approximation is close but not perfect.

Keywords and backlinks are the most well-known of these metrics. However, Google has included a variety of metrics into its analysis, over the years. Some of these metrics include content length, content freshness, italic and bold words, ALT and <H> tags, backlink quality, which is determined by PageRank, backlink quantity, meta descriptions, Anchor text, and keyword density. However, the problem with this approach is that it can be manipulated.

Some SEO companies began to determine some of the factors that informed the major search engine rankings. As a result, it became possible to intentionally alter content to manipulate this system. Paid blogging networks, backlink manipulation and paid keyword stuffing were all methods that were successfully used undermine the algorithm by Google. This resulted in online business websites with poor quality content to be ranked higher than they should have been.

The major search engines, especially Google began updating its search algorithms constantly, in order to fight back. As their search engine technology has become more powerful, their list of quality metrics has become more complex and diverse. As the result the algorithms are more difficult to manipulate and more accurate.

There have been hundreds of updates, the most notable of which being Pigeon, Hummingbird, Penguin, and Panda. In 2011, the Panda update was released by Google, which penalized unoriginal and short content. In 2012, the Penguin update was introduced, which singled out online businesses that purchased backlinks and/or manipulated their content or websites. In 2013, the Hummingbird update was introduced, which improved the way that the major search engines, which determined the relationship between results of a search and the keywords. In 2014, the Pigeon update was introduced which improved search ranking based on location.

Into 2015 and later, two of the biggest algorithm changes to date were introduced:

  1. The main search metric was changed to include verifiable and accurate backlinks.
  2. As the major search engines slowly move towards continuous updates, future algorithm changes will happen more often, and with less fanfare.

The results of these and future updates by the major search engines is that searches will more closely mirror what the potential customers is searching for by identifying the most helpful and relevant content. This means that it will be more difficult to manipulate the search engines algorithm by making these algorithms increasingly more complex. However, it also means that the best possible content that is available will have a better chance than ever to rank highly, simply by using good content.

Rather than of obsessing over backlinks and keywords, online businesses should concentrate on providing great content. This content needs to provide real value by trying to solve problems in the real world for prospective customers. This content also needs to be comprehensive. It should be as up-to-date as possible, well researched, accurate, and as complete as possible. Reputable sources should be cited.

Improving the search engine ranking of an online business website has never been easier. Rather than writing specifically for the major search engines, write specially for the potential customer. The result of earning the trust of potential customers, educating potential customers, and improving their internet experience, the search engine ranking of that online business website will increase dramatically. The reason for this is that if the content impresses potential customers it will also impress the major search engines.

SEO Backlinks and Goggle Website Ranking

Free stock photo of city, businessman, fashion, man

Although many people don’t realize it but many online business websites actually communicate with each other. They also make some rather specific recommendations. This communication between online business websites is known as Backlinks. The best recommendations and conversations come with high PageRank.

PageRank was developed by Google and is an important metric, that determines where an online business web page should rank in the SERPs (Search Engine Results Pages). It is still a very important metric in the SEO (Search Engine Optimization) scene, and was once the most important metric in the Google algorithm,

This PageRank is scored on a scale between 1 and 10. Much the same as other factors that determine the quality of an online business website, such as Domain Authority, an online business website that has a high PageRank, such as 8 or 9 is much more SEO rich than one with a low PageRank, such as 2 or 3.

Online business websites that have a high PageRank are displayed of the first page of the SERPs. The reason for this is because a high PageRank means that the online business website is more important than others. Google want to display the most relevant and important online business websites to their audience first.

As potential customers, people would be much happier if they landed in SERPs that were dominated by trustworthy and well-known rather than some scams or spammy online business websites, where there is a risk of a virus infecting our PCs after a two-second visit.

Online business websites with a high PageRank are crawled more often. In an algorithm where fresh content tends to dominate the first web page, is preferred online business owners could become part of the exclusive Google club. As the name implies fresh content is content that’s newer than others. It’s fresher, which a major search engine will determine as being more relevant.

To accomplish this online business owners should update images, rewrite certain phrases, and change the heading of the article. Those online business web page already have a high PageRank. The Google updates will on ley increase the PageRank those updates will be crawled and recognized faster than any other online business websites that have a scoring less than any particular website even if the original content was published as long as three years ago.

Any online business website that has a high PageRank will have a better online reputation and greater credibility, far as Google and other websites are concerned. The reason for this is because PageRank is considered to be a measure of credibility.

Online business websites gain their higher PageRank by scoring by working on many different areas of their onlise business strategy. Much of this is off page SEO. While many other online business websites will vouch for a particular online business website with their backlinks, mentions, and reputation. That gives any online business owner the eyes of Google. The URLs that deserve top spot on Google have to bet trustworthy.  and relevant. important and trustworthy. There is no better way to gain a reputation for those three things than to have other people supporting the niche that is supported your online niche business website.

That is the reason that there search results, building blocks of PageRank, brand mentions and social shares. Each of these elements allow an online business website to be seen as an authority in a particular niche, and more credible.

Backlinks are the best way to Improve PageRank. However, there are other methods that will help, such as brand mentions and social shares these are all critical to increasing the PageRank of an online business website. However, the most important element in increasing PageRank is Backlinks.

Backlinks are the digital signals that allow potential customers as well as search engines to navigate all around the internet. Without a doubt, backlinks are important.

They tell both the search engine spiders and humans alike, where to go to for the best content on any particular subject. Therefore, they are used in a manner that will pass reputation and measure authority.

In the final analysis, backlinks provide a nearly immediate increase in PageRank. Because backlinks are directly related to an online business website, the easiest way to increase the PageRank is to analyze and improve the backlink profile of the online business website. This will offer online business owners the opportunity to clean out all of the bad backlinks that are reducing PageRank. and determine which Backlinks are providing the most credibility on the online website.

Much the same as cliques in high school, the entries in the backlink profile will influence the score of the Backlink. To increase the mission of increase the PageRank of a particular online website, online business owners should conduct a backlink profile analysis. This document will detail all of the Backlinks that are pointing to a particular website as well as the details that could help determine if the current Backlinks are hindering or helping the PageRank.

SEO Backlinks and Web Page Building

Group of People Raising Right Hand

In 2018, building backlinks is the process of gaining links on other online business websites. Naturally earned backlinks will directly improve the reputation of any online business website and where it ranks on the major search engines such as Google.

Online business owners shouldn’t attempt building backlinks until that have first dealt with the inevitable quality issues on their online business website. If the online business website content isn’t attracting organic social shares or links, and in the long run, unnatural links will not be of any help.

Currently, Google will discount and discard many backlinks to many online business websites, particularly those that have low quality backlinks, and it will take much longer to see the effects of some kinds of link building.

Google actively ignores low quality backlinks and will penalize real time spamming activity by using manual actions while rewarding high quality backlinks. Therefore, before building backlinks, the content on the online business website should be evaluated and improved as necessary.

While there are some backlink building techniques that are classified legitimate or white hat many are considered illegitimate or black hat. Such black hat link building methods are labelled webspam according to Google’s Webmaster Guidelines.

Off page SEO that includes backlink building, can be risky. The suggested reason for this is that Google has equated backlink building with webspam. However, not all backlink building is webspam and building backlinks remains an incredibly important aspect of SEO. High quality backlinks aren’t isolated from a high quality online business website, service, or product.

Any online business owner who want to build backlinks should review their top competitors’ backlinks. This can help- determine they have managed to obtain any extremely high quality back and determine how it was obtained and if it can be replicated.

Online business owners should look on competitor’s online business websites for evidence of high quality content marketing and then identify the top assets that are linkable in the niche and who links to them. This information is useful to emulate or learn from successful competitor backlink building strategies.

Online business owners should never engage in any low-quality SEO methods. There is no way of knowing if those back are devalued or disavowed. It simply isn’t worth the risk of being penalized by Google. However, it is important to determine out what web pages on the competitors’ online business websites are driving the backlinks links that website. The idea is to identify very best links the competitor has obtained. This is just one aspect of successful SEO currently known as competitor analysis.

The best and most legitimate backlink building strategy is content marketing. This method can be used to build backlinks to the online business website. It is virtually risk free and very easy. By simply generating content on the online business website will naturally create backlinks to the online business website if the content is relative and resonates with potential customers.

Combined with actively promoting the content to other online business owners who might link to the content along with content marketing is a very powerful backlink building strategy. This content needs to be original but the subject matter doesn’t have to be original. The more content on the online business website, the more likely potential customers will link to it, sooner or later.

In depth, high quality is always going to get shared or linked to on social media, if it’s presented slightly more interesting and different. Once enough backlinks are obtained and the online business website is ranked on the first three pages of the search engine, more natural links will surely follow.

Online business owners should ask themselves what do people want to know about the industry or products, and not simply about the online business. That content should be added to the online business website.

It is much easier to obtain backlinks by having content on the online business website. It is important to remember that Google is in the business of rewarding uniqueness. The kind of content that will rank on Google is relative, informative, and interesting.

It should be noted that in the last two years Google changed Google Penguin to ignore backlinks, as opposed to penalizing the online business website. However, if the Google algorithm flags the content as spam, there is the continuing threat of a manual action. This perceived risk of this negative SEO has resulted in the reduction of the number of violations but it is remains a very real threat.

The current negative SEO efforts now look nearly indistinguishable from acceptable genuine link building efforts of only a few short years ago. However, the point is that negative SEO efforts want to make it look like the online business owners built the backlinks themselves and when they submitted to Google the following month the online business will get penalized for a year. The overall effect has been to significantly reduce that number of bad backlinks.

However, the fact is that if the link builder puts sufficient effort into creating a unique offering, the online business website can still gain increased traffic by potential customers as well as top rankings,

SEO Backlinks and Website building

Group of People Having Fun Together Under the Sun

Although, it is sometimes possible to optimize an existing online business website effectually, it is usually more efficient to build the required SEO (Search Engine Optimization) elements into the design on the online business website architecture and design from the very beginning. It is crucial that the basics of how to build an SEO friendly online business website regardless if a prebuilt template or a website designer is used.

Building backlinks in an online business website has to be done with knowledge and caution. Any backlink that is created needs to be monitored to determine how much SEO equity it contains and online business owners should always avoid getting backlinks from pages that they don’t have any control over. No online business website builder wants to have numerous backlinks that the website builder can’t remove.

When making a determination with regard to what kind of URL structure should be used it’s important to make sure the URLs clearly indicate the topic of the content. This means that it should be static and descriptive and should also contain relevant keywords so that both potential customers as well as the major search engines know exactly what the webpage is about.

Ideally, you want your navigation structure to be simple, efficient and easy for Google and potential customers to follow. Online business websites usually place their primary navigation menu vertically down the left side of the webpage or across the top of the webpage. However, some online business owners are tempted to place the menu elsewhere, because many usability and eye-tracking have demonstrated that these positions work best.

Flyout menus and dropdown menus can be used. However, care should be used because they have the potential to be more difficult for both robot and potential customers to navigate. Text links are ideal, as is keeping the number of menu items manageable so as not to overwhelm potential customers with options that are unnecessary.

In order to make sure that potential customers can access the online business website regardless if by tablet, computer, smartphone, or tablet, it is important to have responsive online business website design. While a dedicated mobile-only online business website will work as well, but a responsive online business design will help the online business owner avoid problems such as duplicate content and having to build and maintain two separate online business websites. Recent changes to algorithm used by Google have also changed how SEO, in terms of content strategy, is approached.

The indirect advantages of using social media for any online business website have been proven many times over. Social media sharing will propel online business website content all over the internet, which will put that content in front of more potential customers and gain more links and more mentions which will increase the search engine rankings for the online business website in addition to the reach, authority, credibility, and brand awareness.

Some of the best ways to incorporate social media into the online business website is to ensure that there are easy-to-find social media share icons on all product web pages and blog posts, which will promote content on the online business website by means of social media channels. If the online business website is an eCommerce website, this will enable social sign-in.

When building an online business website, it is also important to make sure that the images are the minimum size required that will still provide the potential customer with a good experience. Resizing the images to the size required to be displayed properly is a good standard practice. This is opposed to shrinking them in the source code, because can significantly increase web page load time considerably. The reason that this is important is because a slower web page load speed can result in a poor experience for potential customers and even organic search rankings.

It is also important to correctly incorporate keywords into all buttons, header image, and logo image, as well as other graphics included in the design of the online business website.

In addition, relevant and high-quality backlinks have the most value in the current SEO environment. Online business owners shouldn’t depend an SEO advice from unknown sources. If someone finds the secret to rank on the first web page on Google for competitive keywords, it’s not very likely that they will share it with strangers.

Online business owners will have to build some backlinks in order to attract more potential customers to the online business website. On way to do this is to write guest posts on reputable online business websites.

Considerable knowledge and caution needs to be used when building backlinks to the online business website. Each backlink needs to be monitored to determine if it contains any SEO equity. Always avoid getting backlinks from pages where the online business owner doesn’t have any control.

 

 

SEO Backlinks and Web Page Design

Men's White Button-up Dress Shirt

The internet has become the most used technology to share digital information, since it was introduced to the world. Information can be sent to everybody including strangers and family members. It has been estimated that over three billion people are now using the internet, and, every day that number is increases exponentially. The internet is becoming ever more important asset to any online business trying to reach new customers.

A search engine is something like a concierge service at a hotel. If the guest is new to a region, the guest would visit concierge desk to ask for information. Then, the concierge would give guest to his reliable information to give the guest the best results. Search engines work the same way. Search engines will search the internet for information that best relate to the inquiry or question being asked. It is important to use SEO (Search Engine Optimization) strategies in order make any particular online business stand out amongst other online business websites because there are literally billions of online business websites on the internet.

SEO is the internet marketing industry term for creating strategies to help a particular online business website rank higher on the major search engines such as Yahoo, Bing, and especially Google.  There are various determining factors for search engines to determine where a certain online business website ranks amongst the others for a particular keyword, when it comes to generating online or digital marketing online leads for any online business. These strategies include schema, link building, image optimization, keyword optimization and others. Out of all of these strategies, link building is becoming ever more helpful when determining the rankings of the major search engine rankings of a certain online business website since it gives more authority to an online business website that is a well-known and reputable online business website.

The design of a web page design requires a in depth understanding of the online business owner’s requirements as well as the various platforms on which potential customers will view the web page. In order to adequately serve these requirements web page designers have understand the best way to approach the various parts of a web page, including backgrounds, footers, sidebars, content areas, navigation and the header. It is important for the web page designer to consider if and how to implement these elements, regardless of the web page layout or the planned approach.

It is critical when determining how to design a web page, to consider all possible users, including those who aren’t familiar with the current technology. The conventions used in webpage design should cater to the requirements of the people who are familiar with viewing organized document titles that are neatly tabbed folders in a file cabinet or reading newspapers.  The design of a good web page design is entirely determined by the way the potential customer interacts with the design. Potential customers have to find the online business website attractive enough to stay, and they must also be able to navigate and utilize the online business website easily and rapidly, or they won’t come back.

The layout of a web page requires creating the basic elements that orient potential customers and help them find whatever they are looking for. This is true from header to footer and everything in between. A proper header will ground the potential customer and establish the brand, frequently presenting a clear call to action. The featured area on a web page might offer an interesting point that takes up a considerable amount of space on the homepage and includes clear, large text and vibrant, bold images.  Content is most important since potential customers spend the majority of their time on a website perusing the content. It is important for the webpage designer to help potential customers relate with all of these elements better by designing a layout for the web page that is effective. It is also critical to select the right layout is crucial since it is the layout that will determine the potential customer interacts with the online business website, regardless that’s on a desktop or laptop monitor, a mobile phone, or a tablet. On most laptop or desktop computer monitors, studies have been conducted about eye tracking that have shown that people view web pages from top to bottom and from left to right. On these platforms it is important to accommodate the potential customer’s requirements. The layout of the web page needs to present all of the most important information in the first half of the web page. This will help the potential customer identify the hierarchy of information on the page and locate the content being sought.

A design of a web page will be most successful when it appeals to those potential customers who have little understanding of computers. These potential customers must be able to navigate the layout of the web page. The web page should also feature carefully created themes that will help to make the content stand out. Linkhelpers will intelligently optimizes content so that it looks great on a mobile phone, tablet, laptop, or desktop.

 

 

SEO Backlinks and Website Design

Group of People Sitting on White Mat on Grass Field

When an online business owner wants to find more potential customers, the best way to accomplish this to find a way to attract potential customers finding the online a particular website through the major search engines, such a Yahoo, Bing, and especially Google. There are many articles and experts who recommend that using backlinks to increase the potential to for additional potential customers to purchase the goods or services being advertised. However, it is also important to have an online business website that is conducive to increased customer traffic. Proper website design, and proper website implementation will improve potential traffic on any online business website.

The entrance to any online business is the website. It is important because if a potential customer can’t find the website there will be no purchasing of the goods or services advertised on the online business website. The online business website must impart the values and mission of the online business to potential customers.

In order for potential customers to know what they expect from any online business; the online business website must accurately represent the online business. Linkhelpers can design a professional online business website within your budget, which will improve your online presence. We can completely design and manage the online business website or help you with the design, which will allow the online business owner manage the website. We have a systemized process to make sure you get exactly what you pay for, and that you’re happy with the results.

Maybe it has been sometime since the online business website has been updated. SEO is constantly changing and it is important to keep the online business up to date. Linkhelpers has professional website designers who will use the online business owner personal design requirements in development, or completely update and redesign and the online business website. Linkhelpers can design and create and online business website with a content management system, with various markup and programmer languages.

The search engine rankings will be higher based on the quality of your backlinks. This one aspect of website design can mean more traffic by potential customers and more as well more money from a blog. However, it is important to know that building backlinks has changed considerably in the post Penguin era. No longer can an online business owner write numerous spun articles with the backlinks and locate them on other online business article directories and websites that are completely irrelevant to any particular niche and expect to be on the first webpage of the search engine. In fact, the wrong backlinks can result in the online business being penalized or even blacklisted.

Another important facet of online business design is hosting. Potential customers will be unhappy when using a slow online business website. Common sense should dictate the hosting. Be located where the potential customers are located. In addition, the CMS (Content Management System) that is selected for an online business can well determine how successful the online business website is. In many situations, WordPress is a great option. However, it isn’t the only one. It is certainly designed in a basic level in a way that Google can understand. It may not be best choice every situation, although it is certainly, a good starting point for most online businesses. Online business owners need to make sure that the CMS isn’t selected by the SEO company and is right one for the online business owner.

It is also important that the content on the online business website be readable. This means that the primary content of the online business website should be text-based behind the scenes rather than video, flash, or images. The content should still be text-based, even in this ever-advancing world. There are some great tools, such as web fonts, that mean you can still have the images in place and look the part. However, the language about what the online business is all about and should be clear and concise so that the major search engines can read and understand the content. PDFs, videos, and images are also important and each can be a source of potential customer traffic. However, these need to be indexable and discoverable.

 

At Linkhelpers, we thoroughly enjoy sitting down with or customers and listen to their desires and needs and then working with them to develop a solution that will help their online business website become successful. This allows the online business to flourish without problems or any other issues.

 

Regardless if the online needs a brand-new design, a redesign, eCommerce services, steady monthly maintenance, or some small updated, Linkhelpers has a solution for any online business. By using the ideal combination of creativity and technology Linkhelpers creates the most vibrant services and products with any problems or other issues. Linkhelpers can enhance your online business presence through a simple, functional, attractive, and creative online business website. Our websites are user friendly and optimized for maximum performance. Linkhelpers creates a wide variety of web products from highly demanding eCommerce online business websites to static online business websites.