When an online business website is linked externally to another online business website, it is known as an external link or backlink. A backlink is an online reference that contains relative content that can be accessed by clicking a mouse. A back link will take the potential customer to a completely different website or webpage or to another location within a webpage. An incoming link from external source, such as a different website is known as a backlink. An SEO (Search Engine Optimization) backlink is the same only the backlink is intended to influence the website ranking by the major search engines. Depending on numerous factors, that influence can be neutral, negative, positive, bad, or good.

Because backlinks are the signals for Google to rank a particular website, they are particularly important. Google treats backlinks as endorsements for the content on a particular online business website. The algorithm that Google uses assumes that the owners of online business websites link to content that is relative to helping potential customers to find the goods or services they are looking for. The fact is that any particular online business website will be ranked higher by the major search engines the more relative backlinks they have. The combined value of backlinks and authority provides the potential for any online business to be ranked higher by the major search engines. This is sometimes known as SEO equity.

Conversely, link equity refers to how much SEO equity that will be transferred to the destination from the source. A subset of overall SEO equity is link equity. ink Equity and SEO are both terms that are used by SEO companies who theorize the way that Google works. These are SEO terms not Google terms. An authoritative online business website is a very high-quality website that has gained the respect and trust of potential customers. Usually, authority online business websites will publish large quantities of verifiable, accurate, detailed and comprehensive content and then link that content out to other online business websites that do the same. Potential customers trust the content that is provided by an authoritative online business website and willingly advocate on its behalf by linking to it and sharing the content with other potential customers. Youtube, Wikipedia, The Mayo Clinic, NASA, Microsoft Forbes, Facebook, Harvard University, Amazon, and Apple are some of the common examples of authorative websites. They are responsible for an incalculable number of backlinks. These authorative websites are more important than the average online business website because they have managed to accumulate more SEO equity than normal. Websites that are poor quality do the opposite and can actually reduce the rankings by the major search engines for any particular online business website.

Poor quality websites are those that use automated services or to create links to a particular online business website; use large scale guest posting or marketing campaigns that have keyword rich anchor text links; have excessive partner webpages or exchanging of backlinks solely for the purpose of scroll linking, and; buying and selling backlinks. In addition, Google also considers back links that are incorrect editorially to be of poor quality. Forum and blog comments that have optimized links but aren’t helpful include; affiliate links that are purchased; links from poor quality directory websites, and; widely distributed website wide template and foot links. These kinds of backlinks can result in the loss of ranking, a warning, and/or a website page penalty.

Link attributes can be used by online business website owners to SEO equity. Anchor text, destination, and link title are all examples of link attributes. Link equity will be prevented from flowing to the destination page by no-follow links. The SEP equity is simply lost and isn’t redistributed to other links on the webpage. In cases where the online business owner may be encroaching upon their guidelines, Google recommends using the no-follow tag. The majority of forum and blog owners also use no-follow links in their comment moderation systems. This helps to prevent potential customers from leaving self-serving backlinks as well as useless remarks. There are many instances where Google Guidelines simply aren’t clear. No-follow links provide online business website owners offer an option for dealing with them and most likely avoiding a future problem.

Linkhelpers has a comprehensive understanding of basic and expert of a link Building service. It’s about what amount of content is correct within the online website industry by doing a thorough market analysis to determine the exact keywords. A successful link building strategy is dependent upon the use of competitive keywords. Linkhelpers will productive and authorative websites so that their backlink service will result in our client’s website is ranked on the first page of the search engine results. The results include a higher rank for any particular website, which will increase visibility since a lesser number of people ever click through from the search results on any but the first page of the SERP (Search Engine Results Page).

Where SEO (Search Engine Optimization) is concerned, there is a considerable amount of information on the internet that relay information on how to make these major search engines and their complex algorithms rank an online business website on the first page of the major search engines. Sometimes words such a Panda and Penguin, black hat, and white hat are used, which can be intimidating and extremely confusing for those online website business owners who aren’t familiar with SEO. However, reputable SEO companies, such as Linkhelpers, will focus on building backlinks, simplifying the SEO process, and helping the online business owner to develop a long-term and sustainable SEO program.

Building backlinks is a sustainable aspect of SEO. Backlinks are also what most online website business owners are confused and are most worried about. The rankings of online business websites’ can, and will, fluctuate greatly since the algorithms used by the major search engine change often. The reason for this is that the search engine’s algorithm determines the search engine results and the way that an online business website ranking is calculated. The usual cause of an online business website dropping suddenly to a later webpage is associated with poor quality backlinking. These poor-quality backlinks are sometimes known as black hat methods. This is what all online business website owners fear and with a multitude of SEO companies out there, it can be a daunting to know which one to trust with such an important task. This is especially if the online business website owner hasn’t been informed about building backlinks as a part of their  SEO strategy in the long term.

It’s great if an SEO company explains that backlinks are a critical portion of improving the ranking of an online business website. However, those online business website owners who doesn’t even know what backlinks, they can be completely in the dark. Basically, a backlink is an avenue that leads a potential customer to another, usually relatable website, and then to the first online business website. For instance, a particular online business website sells automotive parts, a back link from the Dupont Automotive Paint Company could be very valuable. The backlink would be created if the Dupont Automobile Paint Company mentioned the automobile parts online business social network/blog/website it would provide a way for the potential customers to reach the automobile parts online business website. However, it can sometimes be difficult to obtain sufficient backlinks from other online business websites to demonstrate to the major search engines that the automotive parts online business website should be ranked of the first webpage of the search engine.

With the exception of the major search engines, nobody knows the parameters that make up their algorithms. LInkhelpers has the experience to be able to rapidly identify trends.  Therefore, it is quite common for SEO companies to update and alter the way that they create backlinks. These backlinks can vary greatly. Usually, SEO companies will attempt to build backlinks by publishing content that inspires emailers/ bloggers/ social networker in order to have relavent content on ther online business website.  While it is ill advised, some online business owners will actually pay for backlinks to be placed on relevant online business websites. Linkhelpers will advertise on the online business website in which the webmasters of websites offer relative content. At Linkhelpers, the key element in our SEO, is the webmasters who want to link to the appropriate and relevant online business website. This is often known as the white hat SEO technique.

While it is true that the more backlinks that are built for a particular online business website, the higher the ranking on the major search engines, but the kind of backlinks are equally important to the ranking of the online business website by the major search engines. Backlinks that appear to be manipulated or spammy will be noted up by the major search engines and won’t be recognized. Usually, it is the novice backlink builder, or sometimes the online business website owner who provides most of the poor-quality backlinks. Although there might be numerous backlinks, some of these backlinks that the online website business owner built may be of poor quality, and after some initial increase in the major search engines rankings for a particular online business website, these high rankings will fluctuate and then rapidly diminish.

Even high-quality backlinks that are providing high rankings, this ranking can cause the ranking of a particular online business website will go down in ranking by with a change or update with of the algorithms. Sometimes, many online business website owners might also notice a fluctuation in their ranking. The creation of high quality and relative backlinks will provide higher ranking by the major search engines and will provide a higher ranking by the major search engines. In addition, the major search engines such as Bing, Yahoo, and especially Google are constantly changing their algorithms in an effort to improve the results of the search ranking.

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Before you buy, please read our article on Page Optimization. We don’t want to be pushing a 5 ton rock up a hill. It is much easier to finesse your way to the top and take advantage of Geo-Targeted SERPs.

Three Dimensions of Link Diversity

• • Diversity of Source – Links must be distributed across different domains. Too many links from a single domain is unnatural, and will trigger a penalty from Google.

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Article by Steve Mapúa
June 27, 2013

What is the 800 Pound Gorilla Doing?

By now everyone is scratching their heads wondering what the 800 pound gorilla is doing. Well Google is releasing 3 updates. That’s right 3. There is the Penguin 2.0 Update Update (that’s right they are updating the update), Payday Algorithm Update, and their monthly Panda Data Refresh. Your probably wondering why so many updates and what this means to you. So let’s go over each update and how you can mitigate your position. Read more

Article by Rod Bradley
June 23, 2013

When two complementary online business’ websites trade links it is known as a reciprocal link. Although there has recently been some negativity associated with reciprocal links as a result of some unscrupulous webmasters removing the link from the other website after the exchange has already been agreed to, some webmasters are still using them. This can be somewhat risky business.

There is no way of knowing if the reciprocal link is a high quality link. High quality reciprocal links require the principles of SEO (Search Engine Optimization) to be employed such as keyword(s) or key phrase, title pages, anchor text, and headings selection. There is simply no way of knowing if the principles of SEO were used during the building of the reciprocal link.

Another very important element of a high quality reciprocal link is the use of high quality, useful, informative, interesting, and unique content. This high quality content needs to be free from grammatical and spelling errors, and especially well written. This alone can make the difference between a reciprocal link that achieves results and one that doesn’t.

It is also of critical importance that the reciprocal link be related to the online business’ website. Potential customers simply aren’t interested in a reciprocal link that isn’t related to the website that they are currently using to find information. For example, a potential has no reason to click on a reciprocal link that deals with outdoor patio furniture when that potential customer is currently searching for automotive parts.

Reciprocal links that don’t have all of these elements simply will not get results such as improving the rankings from the major search engines or any increase in the website traffic by potential customers. All webmasters have the same goal of converting potential customers into However, for those webmasters who don’t have the time or skill, there is another alternative.

However, there is an alternative to reciprocal links which is to hire a professional SEO service company such as LinkHelpers. We understand that the best way to build high quality links is through SEO techniques, relevancy and high quality, useful and interesting content. We also understand that there are many sub elements within SEO, including the selection of anchor text, headings, URL, keyword(s) and title page. All of these elements have to be considered when building a high quality link. We have SEO professionals who will ensure that all of the criteria for SEO are met for all of our customer’s links to make sure that there is an improvement in the search engine rankings as well as an increase in website traffic.

We also understand that relevance is another very important element that has to be considered when building a high quality link. Potential customers will never see the link if they don’t visit the non-relevant website. Therefore, we only build links that are relevant to the customer’s online business’ website niche.

LinkHelpers also believes that high quality, useful and relevant content is equally important for a high quality Google one way link. The biggest mistake that many link builders make is not including high quality and useful content that is relative to the website in their links. Potential customers will not take the time to read something that they are simply not interested in.