Article by Rod Bradley
Jan 17, 2013

PageRank was actually named after Larry Page who is an Internet entrepreneur and American computer scientist as well as the chief executive officer and cofounder of Google. Anyone who is involved in Internet marketing and SEO (Search Engine Optimization) knows that PageRank is one of the most important factors as far as your online business being ranked high in the major search engines. PageRank is a number that represents the importance a webpage is on the Internet. These numbers range between Null and 10. Google has determined that when one webpage links to another webpage, it is essentially voting for the other webpage. The most important webpages receive the most votes.

Google also determines how important the vote itself is by looking at the importance of the webpage is that is being voted for. Therefore, you should receive links from websites that have the highest PageRank. The reason for this is that it will reflect the best on your website. PageRank is the way that Google determines how important a webpage is. This is important since this is one of the factors that determine the ranking of a webpages in the search engine results. While this is an important factor, it isn’t the only factor that Google uses to rank webpages.

This isn’t the only factor of SEO that should be concentrated on, although PageRank is important. It is also extremely important that you link to relevant websites and create high quality, relevant content. .

You should certainly consider a free link exchange if you want improve your website, including increased traffic by potential customers and search engine ranking. You can increase the popularity of your website significantly by using a free link exchange. Nearly all search engines look at is the popularity of your links when determining the ranking of your website. As far as website ranking is concerned, the popularity of links is currently one of the most important factors.

However, unless you are very familiar with such things as the scientific methods such as advanced econometric modeling and integral calculus necessary to understand the algorithms that Google uses to rank websites, using a free link exchange can be a hit or miss proposition. The problem with a free link exchange is that you don’t know how well the website that you’re linking to is ranked by the major search engines such as Google. In addition, it is important for you to know that the majority of free link exchanges necessitate what is known as a reciprocal link. Reciprocal links are links that you must exchange links with some other website. In exchange for you placing their link on your website, they will place your link on their website.

A better option is to hire professional link builders, such as LinkHelpers to build your links for you. We will make sure that your links follow the natural pattern of distribution that all of the major search engines such as Google look for. There are numerous SEO companies on the Internet who claim to provide the very best link building services who don’t follow this natural pattern of distribution and the website owner becomes sorely disappointed. Not only does the sales of the online business suffer but so too does the reputation of the online business. LinkHelpers understands the algorithms that Google and other major search engines us to rank a website.