Reciprocal Links

Article by Rod Bradley
June 23, 2013

When two complementary online business’ websites trade links it is known as a reciprocal link. Although there has recently been some negativity associated with reciprocal links as a result of some unscrupulous webmasters removing the link from the other website after the exchange has already been agreed to, some webmasters are still using them. This can be somewhat risky business.

There is no way of knowing if the reciprocal link is a high quality link. High quality reciprocal links require the principles of SEO (Search Engine Optimization) to be employed such as keyword(s) or key phrase, title pages, anchor text, and headings selection. There is simply no way of knowing if the principles of SEO were used during the building of the reciprocal link.

Another very important element of a high quality reciprocal link is the use of high quality, useful, informative, interesting, and unique content. This high quality content needs to be free from grammatical and spelling errors, and especially well written. This alone can make the difference between a reciprocal link that achieves results and one that doesn’t.

It is also of critical importance that the reciprocal link be related to the online business’ website. Potential customers simply aren’t interested in a reciprocal link that isn’t related to the website that they are currently using to find information. For example, a potential has no reason to click on a reciprocal link that deals with outdoor patio furniture when that potential customer is currently searching for automotive parts.

Reciprocal links that don’t have all of these elements simply will not get results such as improving the rankings from the major search engines or any increase in the website traffic by potential customers. All webmasters have the same goal of converting potential customers into However, for those webmasters who don’t have the time or skill, there is another alternative.

However, there is an alternative to reciprocal links which is to hire a professional SEO service company such as LinkHelpers. We understand that the best way to build high quality links is through SEO techniques, relevancy and high quality, useful and interesting content. We also understand that there are many sub elements within SEO, including the selection of anchor text, headings, URL, keyword(s) and title page. All of these elements have to be considered when building a high quality link. We have SEO professionals who will ensure that all of the criteria for SEO are met for all of our customer’s links to make sure that there is an improvement in the search engine rankings as well as an increase in website traffic.

We also understand that relevance is another very important element that has to be considered when building a high quality link. Potential customers will never see the link if they don’t visit the non-relevant website. Therefore, we only build links that are relevant to the customer’s online business’ website niche.

LinkHelpers also believes that high quality, useful and relevant content is equally important for a high quality Google one way link. The biggest mistake that many link builders make is not including high quality and useful content that is relative to the website in their links. Potential customers will not take the time to read something that they are simply not interested in.