Link Strategy

Article by Rod Bradley
Jan 17, 2013

Link building can be defined as working on any number of websites that have a link that leads to a webpage on your website. These links can be from articles, newsletters, the advertisements that you place, forums, directories, blogs, other websites or anywhere else that can be linked to your website. Links are used by people who are searching for something on the Internet. Therefore, the larger the number of links that you have on the Internet, the more opportunities you has for people to find your website.

However, there is more to having a successful link building strategy than simply placing a link anywhere on the Internet. It is also necessary to know what you are linking to. All of the major search engines carefully scrutinize the website where the link is originated from as well as the surrounding text. The websites that are related to the same niche/theme are much more valuable than a link from a completely different subject. For example, if your website sells things that are related to automobiles, a link on a women’s shoe website won’t benefit your website as much as a link from a website that sells automobile parts. The website that you link to needs to be related to your website. You will only be wasting your effort and time without a link building strategy in place by creating inappropriate links on the Internet. .

Building high quality links that target traffic of potential customers is the reason for creating a link building strategy. In addition, a good link building strategy will improve your online business’ reputation and increase the visibility of your website. One of the best ways to ensure a good link building strategy is to hire a professional link building company such as LinkHelpers.

We will do market research on your websites to determine the characteristics of your targeted audience and create a successful link building strategy. We will use scientific methods such as integral calculus and advanced econometric modeling to understand the algorithms that Google uses to rank your website. We also use other techniques such as the natural pattern of content, and PageRank strategy to make sure that your links produce positive results. A successful link building strategy will turn into numerous different links from people that you haven’t even thought about and don’t even know.

The link building strategy is determined by the way the links are obtained. Sometimes the content from your link building strategy will help to generate other links, such as when people easily find what they are looking for on the search engines and begin to share that on their own websites. The key here is integration and collaboration. This will help ensure that you don’t miss any opportunities for successful results. If all of this sounds confusing it is because it is a very complex subject. The best way to make sure that you have a successful link building strategy is to hire the professional, experienced, and expert link builders at LinkHelpers. We will make sure that your page ranking by the major search engines, such as Google, will improve as well as the reputation of your online business and your visibility on the Internet.

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Link Management

Article by Rod Bradley
Jan 17, 2013

Link management as associated with your online business can be defined as monitoring the reputation of your brand reputation on the search engine result webpages. These days, there are a considerable number potential customers use the Internet to compare different but similar services and products or search for information with regard to services or products that are offered by a numerous stores on the Internet.

Link management can increase the chances of directing potential customers to your website. You can also use link management to improve the reputation of your website which will increase the possibility of having your website ranked higher on the search engines.

To make sure that your services and products are ranked at or near the top of the search engine results for both of your company name and your keywords must be sufficiently strong rank higher than the other websites that offer services and products that are similar to yours.

Some of your competitors might use forums to spread negative information with regard to your brand. You will maintain your positive reputation by having your website at the top of search engine results by means of optimization efforts. Potential customers will see and read your reviews and marketing content over the negative information of your detractors on the Internet.

One aspect of proper link management is press releases. Usually the major search engines such as Google will place a considerable amount of importance on press releases. These articles are newsworthy and well prepared write ups from the company of the owner of the brand. There are some ways that you can write an optimized press release such as making SEO checks on every organization that deals with public relations as well as your press releases. Websites that have a high PageRank are great targets for link building. You should link your press releases to websites within you niche in addition to optimizing your content. Your press release should contain some testimonials and how to guide and include some trends in your industry that your website addresses. You should add some targeted keywords to your press release that will likely best serve your optimization objectives. You should include the name of your services or products as well as the name of your company to your press release. However, the best way to have a great press release is to use the services of LinkHelpers to do all of these tasks for you. When you use LinkHelpers, the authority of your release content, will certainly have a positive impact on your services or product because it will be properly optimized and have all the right keywords.

Another aspect of good link management is social networking. You can gain more exposure for your brand with our profiles. You can online business on websites such as Twitter, Facebook, or Linkedln. Your online business profiles on these social networks will increase your presence on the Internet. You can also post your press releases on your social media webpages.

Yet another aspect of proper link management is guest blogging. You can become more popular in your niche and expand your network by doing some guest blogging. You can write articles within your niche and post them on blogging websites will make you a recognized expert on that topic. In addition, your online businesses’ services and products will be optimized.

Finally, you might want to consider creating a Wikipedia webpage for your online business. Wikipedia webpages will always have a high ranking and provide your online company much greater exposure on the Internet.

Link building for your website will increase the visibility of your brand on the search engines. You can use Link Helpers to develop your links to your website through the distribution of press releases and the submission to of your articles to article directories.

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SERP Patterns

Article by Steve Mapúa
Dec 2, 2001

Exact Search Phrase Match

Search engines will always try to return the exact phrase first. Is this phrase in your content?

All Words in Search Phrase

Search engines will then try to return pages that have every word in the search phrase next. Are your target keywords present in your content?

Some words in Search Phrase

This is the Hail Mary return or filler. sometimes folks just search for the weirdest things.

Searcher’s Anxiety

When a person sees millions of pages matching their keyword search, their anxiety immediatly spikes. This fuels impatience and results in users hardly ever going past page 1.

Where are you?

Are you on page 1 for your keywords? If not, call one of our Agents to help you.

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What is Popularity

Article by Steve Mapúa
Dec 2, 2001

In The Begining

It was customary to have the “obligatory” links page. This was part of the illusory “web” concept that there was no “end” to the internet. People simply provided links to sites they felt offered valuable information. This heuristic provides the foundation that link popularity is based on. If a site offers valuable information, then people will link to it.

Related Sites, How it all Started

Savvy webmasters figured that if their site was a vacation destination, other websites for the same destination would drive traffic to their site. These were the beginings of relevant linking. Someone traveling to Hawaii, would be searching for hotels, activities, shopping, services, etc. Providing this information was a value plus for visitors. Cooperative marketing was a win-win situation. Cross-linking as it was called then was a great way to boost traffic. This was long before Google or any of the modern day SEs decided consider relevant linking.

What Happened Here?

Link popularity created a monster, a whole industry of linking. Is it going away, I doubt it. I believe it is here to stay. I belive it is to the SE’s advantage that ranking requires popularity. They are after all advertising platforms. However, lets not forget the basic tenets outlined above. Link trades with related sites offer value to your clients. They are a way of generating traffic. PageRank boosts benefit both sides and is a win-win situation for all.

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What is Relevance

Article by Steve Mapúa
Dec 2, 2001

Search Engines (SE) Will Always Try to Return Something

Search engines can not return nothing. By virtue of their business model, they have to return valid results. Often refered to as Search Engine Results Page (SERP). If users don’t find what they are looking for they will change their query, or in frustration go to a different search engine. What this means is Search Engines not only have a moral imperative but a business survival impetus to provide valid results.

What is the Algorithm?

Note that SEs use the term index when discussing their ranking algorithm. Recall the index card system when you were doing your research in the library? The same construct is used to index webpages and determine relevance. Was the book name relevant (title tag)? Was the synopsis what you were looking for (meta description)? Were the keywords relevant (meta keywords)? Did the chapters cover the information you were searching (h1 to h5 tags)? Did the content of the book have the keywords?

You are the Librarian

Back then, it was the librarian’s job to provide the index information and make sure it was accurate. Today SEs look at your pages much the same way a librarian does. You are your website’s librarian for the search engines. Provide the proper information so your pages can be indexed precisely. Don’t use deceptive tags, be accurate. Don’t use keywords in meta tags that don’t exist in your page. Don’t stuff keywords in your tags and content.

Good Content Always Wins

Today, it is your job to provide value when constructing your web pages. Valuable content will always rank well. Don’t write exclusively for the SEs, write for your viewers. By giving them value, your pages will rank well and will weather any storm.

What can I do?

Know your company, know your market, know your competition, know your product or service and most importantly, know yourself. Provide value to your viewers. Write content that is informative and interesting. Give your viewers a compelling reason to drill into your site. Don’t practice black arts when optimizing your site. This will eventually come back to bite you. In this day and age where businesses live or die based on SERPs, creating a value oriented website is the best insurance for longevity.

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